A 90 Year History
The Rediffusion® brand is known and recognised by tens of Millions of people worldwide for innovation, quality and success.
We offer a flexible licensing approach allowing you to control and manage the brand across a range of products/categorises with an objective to develop business partnerships that are mutually beneficial.
Broadcast Relay Service Limited (BRS) – later renamed Rediffusion® – began to relay radio shows to subscribers in South East England
Spotify of 1920s
1928
BRS creates Rediffusion® to re-broadcast audio & TV signals via a wired network for improved quality and clarity
Cable TV is born
1931
Rediffusion starts to manufacture television sets, renting them to its customers specifically for use on the Rediffusion® network The first closed content & device network
The first closed content & device network
1947
Created the first UK commercial TV channel under the Associated – Rediffusion name
Commercial TV pioneer
1954
1957
Rediffusion® becomes the first TV station and cable subscription TV channel in Hong Kong
1963
Rediffusion® part of the consortium responsible for creative Thames Television
A pioneer in commercial TV franchising
1976
Rediffusion® Computers started the production of analogue computers to control flight simulators
1980
Rediffusion® Computers designed, manufactured, sold, installed and maintained online shopping systems
The first e-commerce platforms
Rediffusion® has an impressive pedigree and a 90 year history in the UK, Thailand, Malaysia, Singapore, Hong Kong, South Africa, Australia, Malta, Canada, Jersey and the Caribbean as examples.
A retro brand
A sense of nostalgia in consumers
Nostalgia is an effective marketing strategy in an over-digitised society. Today’s desensitised consumer appreciates the warm, wholesome tone of ads that are reminiscent of simpler times.
Rediffusion® already has strong brand value, customer recognition and acceptance.
We are giving you an opportunity to licence this iconic and famous Brand for the UK & China market (additional country options are available).
Find out more about licensing opportunities:
Contact us